BrightGuide AI

Meta has been playing the AI game for a while now, but unlike ChatGPT, its models are usually integrated into existing platforms rather than standalone apps. That trend ends today — the company has launched the Meta AI app and it appears to do everything ChatGPT does and more.

Powered by the latest Llama 4 model, the app is designed to “get to know you” using the conversations you have and information from your public Meta profiles. It’s designed to work primarily with voice, and Meta says it has improved responses to feel more personal and conversational. There’s experimental voice tech included too, which you can toggle on and off to test — the difference is that apparently, full-duplex speech technology generates audio directly, rather than reading written responses.

The biggest difference between this app and other AI chat apps is the social media twist. There are rumors that OpenAI wants to get into social media too, but Meta has majorly beaten them to the punch, here. The Discover feed is just what it sounds like — a place to share your favorite prompts, responses, and interactions with the AI model for your friends and family to see.

It’s meant to be a way to exchange ideas and find new ways to use the LLM. While a lot of our AI usage isn’t all that interesting, everyone has moments when they want to show people what they managed to get the AI to generate — and that would be the kind of thing you choose to post. I suspect feeds will be full of amusing hallucinations and mistakes as well, however.

The app will also be merging with the Meta View companion app for Ray-Ban Meta glasses, so if you own this bit of hardware, you’ll probably use the Meta AI app a lot. If not, you’ll also be able to access the app on desktop, where you can access the Discover feed, generate images, and test out the in-development rich document editor.

If you’re familiar with Meta AI’s long journey into the European market, it’ll be no surprise to hear that a lot of the Meta AI app features are currently limited to the U.S. and Canada. But if you’re in the right place, then you can go ahead and download the app right away to try all of this new stuff out.